FASHION

10-28-09

Lacy Muircastle, your fashion raconteur reporting...

Meet: Wil Dreadlow CEO Icon Lifestyle Magazine & Icon Shopping Mall

Hair today gone tomorrow ...

Hair abounds in Second Life and can make or break the way your Avie looks and as in Real Life, most SL women (and some men) are always in the search of new hairstyles and haircuts, because a simple hair makeover – a new haircut or hair colour - is the easiest way to get a completely new image, to make women (and men) look and feel fabulous. Stylish haircuts with bangs for example are the perfect choice if you want a quick hairstyle makeover, but still want to keep your hair's length and add a bit of attitude to your hairstyle.

Celebrities like Singer Pink, with her homonymous crop, and two years later Victoria Beckham and her fringy Bob, set trends. The main purpose, however, of celebrities’ haircut and fashion styles is to express uniqueness and individualism. They are hardly ever aware that they have such an influence on common taste.

Band member Bill Kaulitz, for example, who is the leading vocalist of Tokio Hotel, created the most newsworthy trend for men and women during this year. Many young people tried to copy him and asked their hairdressers to recreate his look with the painted, fringe streak that they so loved. But his fans’ were bitterly disappointed when Bill suddenly changed his appearance.

Hair has always served to beautify and as a means to express ourselves. It constitutes the only part of the human body that can simply and variedly be reframed and therefore is significant to almost everyone. Being aware of modern and up-to-date haircuts is especially advantageous these days since there are many factors that can contribute to the choice of one’s style.

Hot Hair Style Trends

In 2009 hairstyles took a trip down memory lane. With 1940s retro fashion being popular, and this has been reflected in hairstyling. On the catwalks much sophistication has been seen and as per the‘40s era, sleek updos and kinks have abounded. These styles take some work and hair products of course (real life speaking that is), but if spending time on your hairdo is not your thing, do not worry, as at the other end of the 2009 hairstyle spectrum, has been the bedhead hair, with fluffy curls, looking unkempt, even a little punky, being just ‘a la mode’! As usual there has been something to suit everyone, whether you have long hair, short hair, curly or straight, are male or female. Blunt fringes, side sweeps and layers have been ever popular as is the bob, but this year, short short crops are made a big come back, as did the colour red, from deep copper tones to more pinky red colours. If you cannot bear to part with your long locks, then wearing it up in a pony tail sufficed. Hair accessories added a special something to every style this year, so choosing something sparkly or plastic, will continue to update your style with very little effort!

Layers

Layers generally suit everyone, cut into the mid section of long hair they give volume, added to ends of hair they give a sleeker finish and layers are an easy way to update tresses. One length hair is notoriously difficult to wear, layers are usually more flattering, framing a face and making you look a little more edgy. Layers also add volume, think of Jennifer Aniston and the "Rachel" cut! You can create a variety of effects using layers. Layers are the easiest way to update your hairstyle, whether it is long or short, layers give you a more modern look.

Fringes

This year fringes have been worn super short, full fat and eye tickling, or visor like and layered. Rock chicks such as Daisy Lowe and Alexa Chung have been seen sporting side sweep fringes. Cameron Diaz and Hilary Duff have opted for super short heavy and blunt fringes. Brittany Murphy and Christina Ricci have feathered provocative, peep thru fringes.

Pony Tails

If you want to keep your hair long, but also want to show off your beautiful face to its full potential, then a pony tail is the answer. Giving a cropped hair effect, pony tails are practical and stylish. Dress up the pony tail with hair accessories such as sparkling grips, even feathers and alice bands. This year pony tails have been more than just scraped back hair, the actual pony tail should be scrunched or crimped for a full bodied textured look. Half pony tails also look cute and are fashionable, as worn by Cate Blanchett.

Updos

As with the pony tail, this year updos have had a little more attitude. You can easily add some attitude to any updo with back combed sections and even with a quiff. Hayden Panettiere is a shining example of how to accessorize an updo, bows are big and intricate braided updos like Sarah Michelle Gellar wears, offer a practical daytime look that are still suitable for a dramatic evening look upsweep. Updos are very stylish and many stars such as Eva Mendes wear beautiful updos that can serve as inspiration for you.

 Kinks

Kink the ends of super sleek styles to add a touch of the latest look to your hairstyle. For inspiration see Gwyneth Paltrow in our 2009 hairstyle gallery. Kinks are easy to add if you have hot irons or curling tongs, just tweak the ends of your style to give a flattering touch of interest to otherwise plain styles.

Short

Short hair is easy to maintain and is so very practical. It is quick to style and this year of course the best example of a brave short crop is being worn by Victoria Beckham. It goes to show that short hair can still be ultra feminine, especially if layers are taken advantage of and the fringe is cut right to suit your face shape. Colour can add texture to short hairstyles and this year red shades have been the hottest colour for hair. From low lights to a full head, colour can define and add a lot to short hair. With quiffs and their sculpted looks and lots of height being seen on many a catwalk this year.

Quiffs

Rock n Roll! Do we need say more? No self respecting rock chick would be complete without sporting the occasional quiff. Made popular by Elvis way back when, but no longer tied to the male domain, quiffs can add height and an element of glamour and style to both short and long hairstyles. Practical short styles can be properly glammed up for the evening, with just a touch of styling into a quiff and long hair also can be tied back with the front part quiffed for a very fashionable evening look. Dramatic and trendy, quiffs have definitely been all the rage in 2009!

 Mid Length

If you are growing out short hair and are at that mid length stage, there are as always plenty of options to look stylish. Mid length is also a good compromise for femininity, without the hassle of keeping long long tresses pristine. Sleek and sophisticated, like Paris Hilton, or kooky and cool, tousled a la Alexa Chung. Mid length styles are great when growing out shorter styles and can be versatile as well. Wear up for a cropped effect or loose and volumised for a feminine look. A fringe adds some edginess to a mid length hairstyle, Kate Moss is a good example of a nice mid length hairstyle.

 Long Hair

Long hair can look flat and lifeless, but you can easily add bulk and definition with some razored layers and curls. Lindsey Lohan plaits her long hair for extra texture and life, Kate Hudson wears hers sleek and Hayden Panettiere tousles her long locks. Jennifer Garner wears hers waved, as does Lauren Conrad. Long hair is still as fashionable as ever, as long as you are willing to put in the time to jazz it up, which need not take too much time at all really, as all you need do is plait a little, tousle a little, add a few accessories or curls and away you go. The latest and most fashionable thing for long hair, really is for it to be healthy and shining.

Bobs

A bob can be textured or sleek, so whatever type of hair you have, fine or course, there is a bob out there for you. The first bob was the flapper (Louise Brooks) and was seen around the 1920 amidst the women’s liberation movements, so the bob came and has stayed, as have the flappers ideals. Bobs really are very symbolic of modern women and in 2009 such a symbol remained as forward thinking and popular as ever. Even though Victoria Beckam has cut hers off, the bob is unlikely to go out of style and will remain a good look. To update your bob, cut some layers or kink the ends for the latest look!

The Colour Red

Warm, rich and vibrant, as seen on Cynthia Nixon, Marcia Cross and Julia Roberts, red tones and highlights have been a very popular 2009 hair colour. A red streak or a full head of pinky red tones, look great and fun and give any hairstyle a modern look. If red is new for you, do not forget that you may need to change your make up colours as well, as red hair calls for neutral tones, such as gold, chestnut, camel, beige, honey, terra cotta, russet and raisin. Smokey eyes particularly compliment red hair.

Blonde

If you want to be a blonde, then the way to go is to use an overlaying multi mix of shades within a tonal family, rather than a flat shallow blonde. A full head of blonde hair looks great, but use multi toned highlights to give it the modern look. Golden and ash blondes look great, remember to find complimentary make up shades. Gwyneth Paltrow is a good example of today’s blonde.

Dark

Think of the dark and brooding Angelina Jolie, as a great example of dark tones. Aubergine and deep chocolate rather than raven black, are what you should be aiming for. Dark hair looks great with lots of shine.

Sleek

Retro sleek looks are in, such as worn by forties starlets and they were sleek and neat with a glossy finish, as glossy as the magazines they appeared in. To add extra height to an otherwise sleek hairstyle, back comb the roots for extra height beneath .

Curls

Curls are cute and corkscrew or big and bouncy, fluffy curls are back. This season there has been a move away from dishevelled curls, towards more groomed, luscious looking curls. More glamourous with a retro 1940s feel, with the top section groomed and luxe, whilst the bottom section curls tumble freely and naturally.

Waves

Waves add movement to an otherwise static hairstyle. Leighton Meester has waves in her hair this year .

Retro Dos

Although sixties hairstyles have still been popular, in 2009 hairstyles have been much influenced by the 1940s. A glamorous and well groomed period that is reflected by the sleek, groomed looks we have seen this year. Kinks from curling irons, smoothed with serum and glossy waves, look great with retro chic fashion styles that are available now. If you like the 60s style then back combing and high worn quiffs will give you an edgy look. The forties also inspire the use of hair accessories, so accessorise to your hairs content, with bows, diamonds and feathers for a really retro feel.

Wil Dreadlow an ICON in the making ...

How apt the name ICON is for the Second Life Organistion Wil Dreadlow has initiated. Wil in his personal capacity represents the very essence of what makes an Icon – a person to be venerated and most certainly uncritically admired. He has to be the least egotistical person of stature within Second Life that I have had the honour of interviewing.

ICON as a virtual business operates solely in the virtual world that is Second Life. The ICON Lifestyle Shopping Mall is a network of independent SL companies—suppliers, customers, competitors, linked by SL technology and who share skills, costs and access to one another's market. This flexible structure minimizes the impact of trying to stand alone as an individual organisation and facilitates adding new participants with new skills and resources as the normal ebb and flow of business happens within SL. As a virtual enterprise ICON is not associated with an independent legal corporation or brick and mortar identity of its own (outside of the virtual kind that is...). The two branches that make up ICON, that is the magazine and the lifestyle shopping mall go hand in glove with one another. Both offering opportunities for simultaneous promotion for those who become partners within this flourishing SL brand.

In the fluid society of Second Life, business owners need to be mindful of their advertising methods as everything they do either builds up or chips away at their reputation. Bad publicity is not better than any publicity at all, therefore the carefully nurtured brand needs to appear in credible publications such as ICON. The secret to being successful in SL business is: 1. knowing where you want to go and 2. outlining the steps you need to take to get you there. Running a virtual business is not a get-rich-quick scheme nor is it easy money. You need to put your fair share of hard work and long hours to reap the benefits

I asked Wil what brought him to Second Life?

Wil Dreadlow: I am sure that most people have answered this question this way, I was watching tv one night ( CSI NY ) and the episode storyline involved Second Life.

I have to admit many have answered that question by saying that they had seen something on tv, but the CSI programme is a first. Wil continued “I was intrigued and thought to myself, that would be cool if that really existed and about two weeks later I decided to google it and there it was, so I joined right away.”

LM: What has your Avatar history been like in SL?

WD: Starting off I had a great experience, Met great people and got acclimated to SL very quickly. I actually met a great girl my first month in and we were together for almost 8 months. We both worked together to start the original Magazine.

LM: What was that magazine?

WD: SLexy Inc. Magazine, we started it to cover the Photo Contest we ran each month. My partner (Eve Brennan) was the Editor and basically handled all the aspects of the magazine. After a few issues, she found it to be more involved than she expected and I took it over and began to form it into a Lifestyle magazine. My original concept was to take a different look at what people were doing in SL, the people making a difference and making an impact in SL. Eventually the Photo Contest lost its glamour and I began just focusing on doing the magazine. SLexy Inc. Magazine stopped being published in Feb 2009.

LM: Did you know you wanted to be in publishing in SL from the outset or did the decision evolve over time?

WD: I never had the "fever” until I took over the Publishing of the original Mag. We had created a small following and I did not think it was fair to just stop publishing, so I did a little research on doing a mag and jumped right in. I had no real intentions of working in SL. I had no idea what was available to me.

LM: So when did you start ICON then?

WD: I had been approached by 2 different parties at 2 separate occasions about joining forces. They had resources , I had the Magazine, but the name SLexy Inc. did not really portray what I wanted to reflect, so I began thinking of new names. At that time I was very close to going full on with another group in partnership and I decided at the last minute I was not ready to be a partner in the venture. I had invested way too much time and energy to possibly have it taken away from me because I would have no longer been a Majority Owner and that was not very appealing to me. So I regrouped, hired new staff and my Creative Director Amira Footman, at the time actually suggested the Name ICON. We published our first edition in March 2009

LM: How has it been received?

WD: I believe very well. Our format and content are original, we don’t see other magazines as competition as there are plenty of items to write about in SL and be creative and original.

LM: What sort of numbers in terms of readership do you have?

WD: Our group is currently over 4900 + members and we are set up with other groups to have them distribute for us , one having over 9000 members

LM: How do you attract advertising for ICON?

WD: I am contacting people on a daily basis, developing relationships, I never take for granted those who put their trust in us to help advertise their brand, without them we would not even be here, I look at it as a partnership with them and they are not just a means to pay the bills but a genuine partner with ICON and what we are trying to accomplish.

LM: Has your SL business suffered as a result of the RL economy fall out?

WD: I think so to a point, but we have survived. I may be different from other SL business , I don’t take an income from the Magazine or Sim, all the profit goes to pay for staff, and tier , etc

LM: How did the shopping mall come about?

WD: From the very beginning, I had some sort of Mall or Shopping area associated with what I was doing, but was never was very successful at it then I decided to move to our own sim and try once again. I was very fortunate to have had the opportunity to become friends with RubyStarlight Writer and she was looking for a new opportunity and it worked out that we began working together,she handled the Marketing and PR and I built the Sim ;-) and rebuilt and rebuilt ; ) At the moment we are at full capacity and have a healthy waiting list.

 

LM: In terms of traffic through the mall - do you have numbers?

WD: Our numbers hover around the 8188 mark and I track that at minimum 50-60 peopel are tp'ing on a daily basis, but it could be more due to the parcels on the sim getting unique visitors as well

Deviating from business questions I asked Wil to divulge some personal info so that we can see some of who the man is -

LM: What is it about SL you enjoy the most?

WD: Where else can you meet people from all over the world in one Venue

LM: What is it about SL you dislike the most?

WD: Misunderstandings. It is so easy to be misunderstood in SL when all you can rely on is text to communicate with. If a person's reputation is questioned in SL, it is very difficult to correct that and that is unfortunate there are some really special people in here and everyone deserves a chance to redeem themselves. I think if people really really listen to one another a lot of that can be avoided.

LM: What motivates you/keeps you motivated?

WD: Second Life possibilities are endless. I am always looking for ways to improve everything I do, so that in itself really keeps me logging in each day.

LM: Has there been anyone in Second Life who had inspired you, if so who and why?

WD: I am inspired by people who are able to overcome RL disabilities and flourish in SL. I am inspired by the generosity of people in SL and all the good that is happening because of what we all call a " game " RL people are being positively affected by what we do in here, but there has really not been any one single person that has been the one that made me go ‘hey’, but rather a group of people and the many awesome things they have accomplished. Anything I have accomplished in SL has been the direct result of Teamwork and relationships, nothing I have done on my own.

LM: Have you had any “what was I thinking” moments?

WD: well when I was thinking about going into partnership with another group in the Magazine Venture, I felt Like I was about to sell out and I thought to myself exactly ‘What was I thinking’ I think I did get naked in public once or twice too, another What was I thinking moment for me ...

LM: In your opinion what should women know when it comes to sexiness?

WD: Be original, know who you are and be confident. The sexiest thing about a woman is her confidence.

LM: What are the sexiest things a woman can wear?

WD: Well for me, it’s simple, jeans and cute top, nothing fancy.

At this point I found myself saying to Wil “clearly not too hard to please’ and his reply was “well some would disagree with you, I am known to be very picky, depending on the situation .

LM: What is your opinion of the fashion industry within Second Life?

WD: I think it is actually one of the best things in SL, the opportunities it gives every person to live a dream. Being involved with the Virtual World Events (the Male version ) and with a few other Modeling events and it has always been a great experience.

LM: Do these competitions have a place or any value?

LM: You mentioned the Virtual contests, do these competitions have a place or any value?

WD: I think so, it gives the person a platform and an opportunity to be heard, if you are involved in that you have something to share. Look at all the wonderful things Mimi has been able to do as Miss Virtual World. affecting change in RL.

LM: Do you have a favourite place to hang out in, in Second Life?

WD: Lately it has been the ICON lifestyle sim although I do enjoy hanging out with friends and I enjoy a good party

LM: Anything in general you particularly would like to comment on:

WD: Second Life is a great place to find everything you never got to do in RL, Find something and be a part of it. Make a difference; you never know when you do something how it may affect positive change or give a person an experience they will never forget. If you and someone are not talking because you had a disagreement, change that, life is too short to be angry at something that can be changed.

One thing I would like to say is that I have the Best Staff and People working with me at ICON, the Very Best, attitude, friendship and commitment, I am very blessed.

http://slurl.com/secondlife/ICON%20Lifestyle/191/190/27

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